SKU: CEFA210101
Lesson Unit 1: Introduction to Marketing听
Length: 1 Hour | What's included: Webinar, Readings, Course Workbook, Activity
*This lesson unit does not have a certificate of completion
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This is Lesson Unit 1 of the Marketing for Architects course, FREE for RAIC Members. Lesson Unit 1 must be completed before starting any other Lesson Units in the Marketing for Architects Course. In Marketing for Architects, you鈥檒l learn the fundamentals of marketing, business development and networking, and how to apply them directly to your professional service firm. Learn how to create a marketing plan focused on your ideal client and designed to deliver on your business goals. Learn how to communicate your brand鈥檚 message and unique value to clients, referrers, and your team. This course presents architects and firm owners with the strategies to set business goals and be successful in their practice.听听
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Learning Outcomes:
- At the end of this lesson unit, you should be able to:
- Identify what's involved in successful practice development,
- Describe the difference between marketing services and marketing products,
- Define a practice development goal.听
Course Features:听
- Tailored course workbook that participants can complete as they take the course
- Flexible learning - take the lesson units at your own pace
- Content is tailored to architects - find everything you need in one spot
- Feel confident in your marketing plan and practice goals
*Free for RAIC Members
Subject Matter Expert
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Sandra听Bekhor听
Practice Development Consultant听
M.B.A., B.Sc. Architecture听
This course is part of a series!
$25.00
List price: $25.00
Member Price:
$0.00